How about doing a short write up on the competition year of an up and coming young shooter that the shooting fraternity can follow throughout the year.
Take 1 novice.. (young or old, male or female !)
Give them some sponsors kit to use,
Give them some coaching,
Follow their progress through the year in the Mag.
Hey presto, 9 months of interest for young and old shooters alike and someone people can relate to, and all sponsors get to advertise their kit with them with a little write up on that piece of kit for that round and how the new shooter rates it.