Originally Posted by C.Eaton
I tried that route years ago as well, very difficult to sell something without revealing the idea and once you do that they just go off and do it anyways, there is no honour in business.
Get them to want what it will do and later reveal the design. If possible try to have something that no else can know. Having a model of the air flow and effects on pellets of a design of moderator could be one example. You get them interested that you have the best design of moderator, then sell a design of moderator. But you still have the IP so you can create future designs. That why investors want you and your IP.
Having written that, I guess it is obvious.