I think the new logo looks great in comparison to the old one. I was amazed returning to the sport that we still had the same logo that we had in the early 90's and it looks as poor now when embroidered as it did back then. The new logo looks clean and fresh.
The strength of Image portrayal should not be underestimated.
When I was 5 I wanted to be like George Best
At 10 I wanted to be Nigel Mansell
At 40 I wanted to be like Tiger Woods
At 50 I want to be like Gilly
Just shows how life can kick you in the nads