Originally Posted by KeithW
If the shooting business is like any other that I know, importers will generally contract to buy a fixed quantity of a product at a specified price. Very often they will contract foreign exchange "forward", which means they get a fixed exchange rate for several months. If the exchange rate moves in their favour (the other currency rises) they (and their customers) potentially win. If the value of the £ sterling rises it means that someone (eg, you, me or a local retailer) who buys from abroad during this time can import the product at a lower cost than the importer has contracted to.
Indeed, this is done sometimes a year ahead.
We also can guess that some EU dealers are dealing with manufactures direct.