As we've mentioned before, neither GTA nor AMTA has any mandate to represent the interests of the shooter. They are trade organisations and their members are firms that supply to and are connected with that trade.
As far as I am aware they have no elected persons whose job it is to look after the end user client base. Yes of course they would like to see a prosperous industry and a buoyant market, it goes without saying, but there will be times - and this is one of them - when it is seemingly impossible to reconcile the interests of all parties.
When the chips are down they are trade associations. Which is why we need BASC etc.