As with most things in life - its about consistency.
I am sure the last 7 years have seen the winner take home a prize worthy of the achievment.
Andrew is World Champion and that is priceless BUT he must feel short changed by the organisers.
I have heard that they only had so much to spend due to limited entry - that is a shame BUT the first thing on their shopping list should have been a good prize for the winner.
I think it makes FT a bit of a joke